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Malaysian Durian: A Journey With A Sweet Destination
Author: Foong Wai Fong
Connoisseurs of durians will find that there is a tinge of bitterness aftertaste in the most sought after quality specie. High-quality Malaysian durians have this character, regardless of the variety, all carry a tinge of bitterness. This is so similar to the lives of those Malaysian durian orchard owners, and hardworking farmers.
The bitterness is buried deep within the flavor, when the fruit “ages” well, after 8-12 hours of natural fermentation, the bitterness developed. Those who do not know the history have no clue to the inter-connections between the history of the industry and the character of the produce. . However, those familiar with the self-reliance stories of Malaysian Chinese durian farmers will resonate with this; I describe this taste as the happiness that comes after enduring hardship, indeed a journey with a sweet ending ( 先苦后甜). As the Chinese saying goes, when the clouds flows away, you finally see the shinny moon (拨开云雾见明月).
The Fruit Hub, CPPC @ Lanchang, we are practising Fairtrade with the local farmers, guiding them to compliance with Standard of Good Agricultural Practice, MyGAP.
With this Fairtrade practice, we hope we able to create a sustainable, secure, and fair future for the growers and local farmers, produce safe & healthy food for the nations. On par with United Nation 2030 Agenda, Sustainable Development Goal. A sustainable movement to the community, our Planet and future generation.
In 2019, CPPC has installed with Individual Quick Freezing line, mostly known as IQF, is aiding producers in supplying healthy food. The instant freezing within minutes, help preserve the essential vitamins, minerals, retains the flavour, and the textures. While the shelf life of fresh fruits which are perishable in days able to be prolong up to 24 months using IQF technology.
In 2020, the COVID-19 Pandemic has indeed give a great impact and challenges to the farmers, whereby have drove up freight costs 10 times, resulting in Malaysian Jackfruits a.k.a Buah Nangka locally, all stranded and cannot be export.
The export volume now must find local market channels otherwise the perishable fruit will go to waste. We are doing IQF to preserve the fruit up to 18 months.
To date we have processed over 20 tons.... and more will be done this season. We look to you to help so that these good fruits do not go to waste.
We are calling all stakeholders to invest in community resilience now to ensure more prosperity, secure, sustainable and fair future for the community, our planet and future generation.
