About Us
SUNFRESH FRUIT HUB @ LANCHANG is a Malaysian's fruit processing and food manufacturing. It utilizes raw materials from the Permanent Food Production Park or Taman Kekal Pengeluaran Makanan (TKPM) at Lanchang, Pahang. 

SUNFRESH FRUIT HUB @ LANCHANG is operated by SUNFRESH FRUIT HUB SDN. BHD. The Venture is supported by Malaysian AgriFood Corproation Sdn Bhd, a member company of Khazanah Nasional Berhad, Sovereign Wealth Fund of the Government of Malaysia.

The TKPM Food Production Park was officially opened by the Prime Minister, Datuk Seri Abdullah Haji Ahmad Badawi in 2009 to address the nation's food security. The Fruit Hub collects, processes, packages and sells fresh fruits and their processed products as ingredients to trade buyers as well as accept OEM processing for labelled products for domestic and overseas clients. 

The Collection Processing & Packaging Centre (CPPC)
Situated on a 12.5 hectare site, built at a cost of RM17million, the 50,000 sq ft state-of-the art CPPC has a mission to serve fruit growers at TKPM. The CPPC will provide post-harvest services to growers in the TKPM, covering 3,500 hectare of Orchard land as well as support growers within a 50 km radius from Lanchang, covering the surrounding regions of Raub, Sg Ruan, Mentakab, Maran, Temerloh, Bentong and Bukit Tinggi, the largest fruit orchard region in the state of Pahang and Malaysia. The CPPC is the largest and most sophisticated in the region designed for full FSSC 22000, HACCP, GMP, HALAL, MESTI certification and other compliance standards for exporting countries such as Singapore Japan, EU, US, UK and the Middle East. The plant is now being re-activated and preparation is made for global compliance standards. 

Increasingly Consumers worldwide are choosing a healthier plant-based diet and natural or earthy flavours. Tropical fruits form one of the best choices for a healthier lifestyle. The consumption of fruits and juices are on the rise; and Malaysia is one of those few countries on the Equator that enjoys strong sunshine and abundant rainfall that help produce some of the most fragrant and natural sweet fruits; The CPPC is positioned to help farmers capitalized on our country's natural comparative advantage to produce tropical fruits of the highest quality.  From farm to table.




10-Degree Produce from the Equatorial Zone: Nature’s Prime Agricultural Belt


A Natural Haven for Plant Growth

The 10-Degree Equatorial Zone, spanning 10 degrees north and south of the Equator, offers the world’s most optimal conditions for year-round plant growth. While 70% of global fruits grow in the tropics, this specic belt—characterised by abundant sunshine, consistent humidity, and fertile soil—yields the sweetest, most fragrant, and nutrient-rich produce.

Countries like Malaysia and Indonesia lie entirely within this zone, unlike Thailand, Vietnam, and Indochina, giving them a distinct advantage in high-quality fruit and vegetable production.

Malaysia’s Ancient Ecological Heritage

Malaysia's rainforests, among the oldest on Earth, rival the Amazon in biodiversity. Historically, the region’s rich ora attracted global powers in search of ''green gold''—spices and edible herbs that dene many traditional cuisines; indispensable to preserving food in the pre-refrigeration era.

Malaysian farmers, leveraging this natural endowment, cultivate superior crops. The interplay of sunlight, rainfall, and rapid organic decomposition enhances soil fertility, promoting photosynthesis that maximises sugar content and avour in fruits.

A Unique Agricultural Gift

The produce from this zone is unparalleled in taste, fragrance, and nutrition. The region’s unique agricultural success is driven by:

  • Abundant Rainfall – Frequent convectional rain sustains lush vegetation. Mean annual rainfall over 3000 millimetres, among the top 10 most rainfall region in the world.
  • Long Hours of sunlight and high temperature -Daily temperature in the region of 26*C, Ensuring intense and consistent energy for plant growth.
  • High Humidity – Creating ideal moisture conditions. averaging 80%.
  • Nutrient-Rich Soil – Constantly replenished by rapid organic decomposition.


This makes the 10-Degree Equatorial Zone a global agricultural treasure. By valuing and preserving this ecosystem, we ensure a sustainable supply of world-class fruits, fragrant herbs, and vibrant owers for generations to come. By choosing these naturally superior foods, consumers help sustain this vital ecosystem for future generations.

The Equator and Its Global Signicance

The Equator, Earth’s widest latitude at 40,075 km (24,901 miles), divides the planet into two hemispheres. Equatorial regions experience little seasonal variation, recognising only wet and dry seasons. The prolonged rainy season nurtures lush rainforests—such as the Amazon, Congo, and Southeast Asian forests—creating biodiversity hotspots.

Despite their proximity to the sun, equatorial regions are not Earth’s hottest due to cooling humidity and abundant water vapour, fostering thriving ecosystems.

Our Mission is to provide Fresh Fruits and Juices For a Healthier World

7 Values Guiding Our Operation:
  1. Food Safety First, we aim to produce healthy wholesome food
  2. Top Quality to give value for money
  3. Service through providing products at affordable prices
  4. Service to local farmers;  ensuring farmers’ well being to achieve sustainable food production
  5. Zero waste – we strive not to waste nature’s gift to us; we find solution to every bit of the harvest
  6. Win-win – Customer, staff, management, shareholders –we strive for an all win relationship.
  7. Inovative - value add natural harvest and make it a valuable and innovative product to the market. 

 
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